Sustainable Danish-Inspired Skincare Launches In Melbourne
Danish-inspired brand, WØRKS melbourne, aims to bridge the gap between beautifully designed skincare and discernible environmental ethics. WØRKS, the brainchild of Melbourne TV presenter Suze Raymond and Danish entrepreneur Christoffer Kjærgård, sources organic, fair-trade and sustainably grown and harvested raw materials for its collection of luxury vegan and cruelty-free coffee scrubs, hand soap and hand cream.
The pair decided to curate a line of personal skincare when their own search for sustainable luxury products returned little to no result.
“Products tend to sit at opposing ends of a scale: luxurious with no real environmental ethics, or eco-friendly with little to offer in the way of design,” says Suze.
“We saw opportunities to innovate, from environmental impact, sensory experience and efficacy, to design, functionality and consumer health and wellbeing,” she says.
The three KØBENHAVN coffee scrubs are made from 100% organic and fair-trade coffee – unlike most of their competitors – and infused with organic spices selected for their naturopathic performance and natural fragrance. All spices are sourced whole and ground in-house to ensure freshness.
The collection of scrubs comprises three different grinds varying in texture, from a very fine paste for exfoliating the face to a medium granular texture for the body, and a sand-like coarse texture for areas of dry and hardened skin such as the feet, knees and elbows.
The ÅRHUS gender-neutral hand soap and hand cream feature a sophisticated blend of organic ingredients to leave hands cleansed, soft and hydrated without stripping the skin of natural oils. The pump on both products can be reused, with second-time purchasers encouraged to opt for the screw cap lid, which can be fitted to the empty bottle, sealed and repurposed.
Each product in the debut collection is packaged in bespoke reusable glass vessels that are designed to transform into beautiful accessories for the home. The benefit of using glass is that, unlike plastic, it can be cleaned and sterilised for reuse. Each vessel is also fitted with a unique silicon mat on the underside to stop it from slipping or moving on bench tops – the very first of its kind.
Christoffer, who moved from Denmark to Australia in 2015, headed up an extensive design process to create the brand’s signature look.
“The Danish aesthetic is about meticulous design that functions seamlessly and looks and feels beautiful. It was imperative to me that we incorporated that into every product,” he says.
The Scandinavian nation boasts the highest organic market share in the world, with the national symbol for certified organic produce being Ø (no coincidence that this symbol appears in the company’s name). Further, the Danish government has pledged that Copenhagen will be the world’s first carbon neutral city by 2025, which prompted the pair to opt for an Australia-wide carbon neutral shipping policy.
WØRKS melbourne launches with KØBENHAVN, a collection of spice-infused organic coffee scrubs named for Denmark’s capital, and ÅRHUS, an organic hand soap and hand cream duo named for Christoffer’s home town and Europe’s 2017 Capital of Culture.